Improvado is an enterprise marketing data aggregation platform for large teams.
Traditional ad spend monitoring
| Feature | Ad Spend Guardian | Improvado |
|---|---|---|
| Free tier available | 1 ad account | |
| Budget threshold alerts | ||
| Pacing alerts (50%/80%/100%) | ||
| Multi-platform support | FB, Google, TikTok | 500+ sources |
| Email notifications | ||
| Real-time monitoring | Scheduled sync | |
| Data warehouse | ||
| Custom ETL | ||
| Self-service setup | ||
| Starting price | $0/month | Enterprise pricing |
| Setup time | 5 minutes | Weeks (onboarding) |
Yes, monitor 1 ad account for free. Upgrade to STARTER ($19/mo) for 5 accounts or GROWTH ($39/mo) for unlimited accounts.
Set a daily spend limit for each ad account. When spend crosses your threshold, you receive an email alert immediately.
Facebook Ads, Google Ads, and TikTok Ads with hourly spend monitoring.
No, Ad Spend Guardian is purpose-built for spend monitoring. Improvado is for enterprise data teams needing centralized data. Different use cases.