Northbeam provides marketing attribution and media mix modeling for DTC brands.
Traditional ad spend monitoring
| Feature | Ad Spend Guardian | Northbeam |
|---|---|---|
| Free tier available | 1 ad account | |
| Budget threshold alerts | ||
| Pacing alerts (50%/80%/100%) | ||
| Multi-platform support | FB, Google, TikTok | All platforms |
| Email notifications | ||
| Real-time monitoring | Hourly | |
| Media mix modeling | ||
| Attribution modeling | ||
| Starting price | $0/month | $1000+/month |
| Setup time | 5 minutes | Weeks |
| Simple threshold alerts |
Yes, monitor 1 ad account for free with basic threshold alerts. Upgrade to paid plans for more accounts and pacing alerts.
Set a daily spend threshold for each account. You'll get an email alert when your spend crosses that limit.
Facebook Ads, Google Ads, and TikTok Ads with hourly spend sync and real-time alerting.
MMM is useful for large brands optimizing channel allocation. If you just need to avoid budget overruns, Ad Spend Guardian is simpler and more affordable.